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Startup

GOI Initiative Research/Innovation Showcase

  • Zivame

    Founded in 2011 by Richa Kar when the idea of a portal dedicated to lingerie had never been thought of, the pioneering firm has maintained its strong grasp on the market and continues to serve women throughout the country. However, success does not come overnight and dubious market conditions require nimble strategising and sticking to the core values of one’s brand. “Zivame has consistently identified changing consumer trends and quickly adapted its business model to stay relevant in the category. Experience made us realise the lack of availability of right product for the Indian body profile, so we metamorphosed into a brand that provided the right fit and comfort,” chimes in Amisha Jain, CEO, Zivame.

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  • Flyrobe

    Started in 2015, by three entrepreneurs who were captivated by the concept of asset utilisation and rental economy, the idea was to extend this to fashion. Having collaborated with stalwart brands and designers like Outhouse, Masaba Gupta, Ritu Kumar and Shehla Khan, Flyrobe presents a collection of curated ethnicwear for men and women by creating an on-demand online wardrobe, which people can access whenever they want without the burden of owning it.

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  • AKS Clothing

    Aks Clothing was launched in 2014 with a seed capital of Rs.3.5 lakh and has catapulted into one of the most trusted brands for women’s ethnicwear in India. The likes of Myntra have pitched in to give impetus to the brand through its brand accelerator programme after noticing its success in 2017.

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  • POPxo

    One of the country’s most prolific content creators, the brand prides itself in being the largest online community of women with over 42 million monthly active users and is available in over six languages. They recently diversified into the lucrative fashion and skincare category along with setting up their first offline retail outlet in New Delhi.

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  • FableStreet

    One of the pioneers in premium women’s workwear category, FableStreet raised seed capital in 2017 from angel investors Kanwaljit Singh (MD, Fireside Ventures), Harmeet Bajaj (Founding Member, NIFT), Pameela P (Senior Director, Unilever), Fusiontech Ventures and others.

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  • Clovia

    Clovia, from the house of Delhi-based Purple Panda Fashions Pvt. Ltd., is a lingerie and sleepwear brand that designs, manufactures and sells premium fashion lingerie, innerwear, nightwear and shapewear.

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  • Fynd

    Fynd is a Mumbai-based omnichannel platform for fashion and lifestyle which lets offline retailers sell online. It caught the eye of Reliance Industries which is set to acquire 87.6 per cent stake in the e-commerce platform for Rs.295 crore, according to a Reliance Industries’ filings in the Bombay Stock Exchange. According to the terms of the deal, RIL has the option to further invest up to Rs.100 crore in Shopsense Retail Technologies, the parent company of Fynd, by December 2021.

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