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GoI Initiatives

  • Stop calling everything UX:

    SD, CX, UX, UI, and IxD. Have you heard them before? These 5 concepts are very interrelated, so much that sometimes we use indistinctly one term or another. But do you know what each one refers to? What are their connection points? And their differences? In this post, you will discover it.

  • SD, CX, UX, UI e IxD: their common points:

    Before explaining each of these expressions you should know that they all adopt a user-centered approach. Furthermore, they bet on the quality of the product and service as a fundamental piece of success. Now you know this first premise, let’s meet the meaning of each

  • UX | User Experience Design:

    User Experience Design, or UX, covers the traditional human-computer interaction (HCI) design and extends it by addressing all aspects of the end user’s interaction with the company, its services, and its products.

  • SD | Service Design:

    The Service Design, or SD, is the multidisciplinary activity of planning and organizing: people, infrastructure, communication, and materials that make up a service, to improve its quality and the interaction between the brand, employees, and consumers. It works not only from the perspective of the user but also from the organizational point of view, therefore it takes into account the interactions through all channels and points of contact.